Yunxiao He : Statistics in Marketing Research

Posted by Yichao Wu , part of the Statistics and Data Science Seminar.

At

Nov. 1, 2017, 4 p.m.

In

SEO 636

Abstract

The marketing industry produces and consumes an enormous amount of data. This talk will provide a quick overview of the marketing industry with focus on illustrating how data and statistical tools can be leveraged in connecting brands and consumers.